phot. Josh Liba
Elite Performance Center was founded to serve the unique needs of athletes and athletes at heart. Our goal is to maximize the true potential of every client we work with. We have trained with, competed against and taught athletes at the very highest level of sport, and have combined our vast experience and formal education to provide world-class training and nutrition services to others.
Elite Performance Center is relentlessly committed to helping dedicated athletes and every day people realize their maximum potential through an integrated approach to physical training, mental conditioning and complete nutrition. No matter if you are a high school athlete trying to earn a college scholarship, a busy executive juggling career and family, or a professional athlete at the highest level of sport, we want to help you succeed! We will do whatever it takes to help you reach your goal.
Joe has been in the Strength and Conditioning field since 1999. He currently sits on the Board of Directors for CASK (Council of Amateur Sport Kickboxing) along with being the Director of Strength and Conditioning for the Canadian National Kickboxing team. He is the Personal Strength Coach of 5time World Middleweight Kickboxing Champion, Muzammal Nawaz.
Joe has been successful in training a variety of athletes, fitness/bodybuilding competitors and everyday people wishing to achieve a balance of health, fitness and overall well-being.
Joe also certifies individuals wishing to become Personal Trainers. He runs Personal Training Certification Courses through the Sports Performance Institute (SPI).
Not one to shy away from public speaking, Joe has done numerous speaking engagements and presentations. Joe has done seminars for major training organizations such as CPTN, the Strength Summit at the Arnold Classic, Ottawa University, BP Oils, major corporate companies and personal seminars within his facility. Currently he works with Franklin Templeton doing corporate workshops helping people realize the importance of a healthy lifestyle and learning the balance between work and health.
You can also watch Joe on Television where he is the host of two exciting television shows, Body Fuel and Training with Pros. Body Fuel, as featured on Mens TV, is a unique cooking show dedicated to teaching athletes 'How to create great tasting meals, while still maintaining their goals'.
Additionally, Training with Pros, as viewed on The Fight Network, Joe can be seen training with a different Pro Athlete each episode; truly demonstrating 'what it takes to train like a pro'! Joe has had the chance to drag race Harley's, train with John Tavares, and a numerous MMA fighters such as Rashad Evans, Patrick Cote, Kenny Florian, Mark Homminick, Adrian Wooley and Chuck Liddell. He's had the pleasure to interview such guys as the Owners of Tap Out, Georges St. Pierre, Farraz Zahabi, Dan Hardy and many other Pro Athletes.
Aside from juggling a busy and thriving career, travel, two beautiful young children, Joe still finds the time to stay in shape, kick box and pursue his biggest passion....fishing!